Privacy Policy
Privacy Policy — Erelise
This Privacy Policy explains how Erelise collects, uses, shares and protects your personal data. It is drafted in accordance with the UK GDPR.
1.Introduction
Welcome to Erelise. We respect your privacy and are committed to protecting your personal data.
This policy explains:
- what data we collect
- why we collect it
- how we use it
- with whom we may share it
- your rights regarding your data
- how we protect your data
If you have any questions, please contact us at support@erelise.com.
2.Legal Bases for Data Processing
In compliance with the UK GDPR, we rely on different legal bases, as appropriate:
- Contract performance: to process orders, payments and deliveries (name, address, email, phone).
- Consent: to send marketing communications, newsletters and personalized recommendations. Consent will be obtained clearly (no pre‑ticked boxes) and may be withdrawn at any time.
- Legal obligation: to comply with tax, accounting and regulatory obligations.
- Legitimate interest: in specific cases (e.g., security, fraud prevention, website traffic analysis), provided this does not override your rights.
3.Data We Collect
We may collect the following categories of personal data:
- Information you provide directly: name, shipping address, billing address, email, phone number.
- Payment information: data necessary to process payments (processed by secure third‑party providers such as Stripe or PayPal).
- Browsing and website usage data: IP address, cookies, device type, browser, pages visited, time on site, click information.
- Marketing data: preferences, purchase history, responses to promotional campaigns.
4.Purposes of Use
We use your data to:
- process orders, deliveries and returns
- communicate about your order (confirmations, updates, customer support)
- send newsletters and promotions (if authorized)
- improve our products, website and overall user experience
- prevent fraud and ensure account security
- comply with legal and tax obligations
7.Data Retention
We retain your data for as long as necessary for each purpose:
- Orders: up to 6 years (UK tax and accounting requirement).
- Customer account: as long as the account remains active.
- Marketing: until you withdraw your consent.
- Technical data: only for as long as needed for analysis and improvements.
When data is no longer required, it will be securely deleted.
8.Your Rights
Under UK law, you have the following rights:
- Access: request a copy of the personal data we hold about you.
- Rectification: correct inaccurate or incomplete data.
- Erasure ("Right to be Forgotten"): request deletion of your data in certain circumstances.
- Restriction of processing: limit how we use your data in specific situations.
- Portability: receive your data in a structured, machine‑readable format.
- Objection: object to processing for legitimate interests or marketing.
- Withdraw consent: at any time, where processing is based on consent.
To exercise your rights, email support@erelise.com. We will respond within the legal timeframe (usually within one month).
9.International Data Transfers
If it becomes necessary to transfer your data outside the UK or to countries without a recognized adequacy decision, we will implement appropriate safeguards such as Standard Contractual Clauses (SCCs) or other lawful mechanisms.
10.Data Security
We take appropriate technical and organizational measures to protect your data from unauthorized access, loss, alteration or disclosure. Measures include:
- data encryption where applicable
- secure connections (HTTPS)
- strict internal access controls
- regular security audits
11.Changes to This Policy
We may update this Privacy Policy periodically. If changes are significant, we will notify you by email or by posting a notice on our website.
12.Contact and Supervisory Authority
If you have any questions or wish to exercise your rights, please contact us at support@erelise.com.
ATLAS DIGITAL BUSINESS LLC
412 West 7th Street, STE 1060 Clovis, NM 88101, United States